Laura Aylward, Vice President, Marketing, CarePayment

Laura Aylward has more than 15 years’ experience in marketing, strategy, and consumer engagement in healthcare and consumer products. Laura is currently the Vice President of Marketing and Strategy at CarePayment, a patient financing company that partners with providers to offer patients affordable payment options in order to ensure high out of pocket costs do not deter patients from getting the care they need, or from meeting their financial obligations to their providers.

 

In addition to traditional marketing responsibilities, Laura and team are responsible for conducting ongoing qualitative and quantitative research with patients and providers to capture feedback and insights on program satisfaction and needs, and for the crafting and execution of custom patient engagement programs for their provider partners to ensure patients are highly satisfied with the co-sponsored CarePayment program, and their overall financial experience in healthcare.