Kelli Schroeder, Director of Patient Accounts Services, North Kansas City Hospital

In a career that spans 27 years in healthcare, Schroeder has worked in case management/utilization review, information systems, and revenue cycle. She holds undergraduate degrees in health information management, accounting and management information systems. She received an MBA with a healthcare leadership certificate from Park University in Kansas City, Missouri. Kelli Schroeder has been the director of patient account services at North Kansas City Hospital, a 451 bed hospital, for 13 years. In that role, she is responsible for converting over $1 billion gross revenue per year into cash receivables. Areas she oversees include billing, follow-up, denial management, financial counseling, customer service, and cash posting functions. She has designed and implemented two new revenue cycle systems, the most recent went live in November 2018.She received her CHFP credential in June, 2016.She currently serves on the Medicare J5 POE advisory group and served on the Heart of America Board of Directors as well as serving as the web chairperson from 2015 to 2017.

Scott Purcell, President, Professional Credit

Scott Purcell brings a passion for optimizing organizational efficiency and profitability to his role as President. Responsible for direct oversight of operations for all Hawes Group companies, he drove the implementation of LEAN operating methods, established both a Behavioral Science and Decision Science department, and spearheaded ISO/IEC 27002 Information Security Management System certification and implementation.

Prior to joining Hawes, Scott had his own consulting firm, and lived life both as a CPA (with Moss Adams LLP, the 10th largest CPA firm in the U.S), and as CFO of a small, publicly-traded international technology company.

He is a certified facilitator of Measurable Management® and the Allenbaugh® Performance Coaching System, and applies the key concepts of LEAN, Six-Sigma, Deming, and Covey to bring measurable results to the team.

Scott earned his Bachelor’s degree in Business Administration-Accounting from Oregon State University in 1990, where he was honored as the faculty’s Outstanding Accounting Student and later recognized as Outstanding Accounting Alumni in 2000.

He is an active proponent of Hawes Group’s mission of community service. Scott has served as both member and chair of the Eugene (OR) Chamber of Commerce Economic Development Council; as Fundraising Campaign Chairman for the Lane County United Way; and as a volunteer financial analyst consulting on microfinance initiatives in Moldova, which sits between Ukraine and Romania and is the poorest country in Europe.

He is also a certified facilitator in the Becoming a Love and Logic Parent™ parenting program, which provides powerful motivational tools for parenting self-confident, motivated children.

Greg Madrid, Reimbursement Manager, DCH Health Systems

25 years Medicare Cost reporting experience in:

 Cost report analysis and preparation



 Medicare bad Debt

 Area Wage Index

 Occupational Mix Survey

 Provider Designation

 Wage Index reclass through MGCRB

Reimbursement Manager for DCH Health System. The System includes:

 DCH Regional Medical Center - urban 500+ bed acute teaching facility located in Tuscaloosa, Alabama

o 501 Acute Beds

o 54 Psych Beds

o 42 Rehab Beds

o Home Health

 Fayette Medical Center DCH - rural 164 bed acute rural facility located in Fayette Alabama

o 42 Acute beds

o 122 Skilled Nursing Facility beds

Managing Member in Madrid Consulting, LLC:

 Cost report analysis and preparation



 Medicare bad Debt

 Area Wage Index

 Occupational Mix Survey

 Provider Designation

 Wage Index reclass through MGCRB

Todd Cox, Principal, HTC Advisory Services

Todd Cox is the managing director at HTC Advisory Services LLC. Todd is a Certified Public Accountant and has more than 24 years of healthcare experience and has spent more of his career at hospital providers ranging from critical access hospitals to multi-hospital health systems.

Todd is a fellow of both FACHE and HFMA and is the 2017-2018 president of the Georgia Chapter of HFMA.

Todd has a BBA in accounting and a master’s degree in business from Georgia Southwestern State University.

Todd has authored articles for various industry periodicals and is a regular speaker on healthcare topics.

In his spare time Todd enjoys most any outdoor activity and is an assistant scoutmaster with Troop 80 in Watkinsville, Ga.

John Mendez, Corporate Director of Revenue Management, Orlando Health

John P. Mendez is currently the Corporate Director of Revenue Optimization for Orlando Health. He has over fifteen years experience in various aspects of healthcare administration, finance and revenue cycle within health systems in Florida, Ohio and Tennessee. Mendez is focused on consumerism in healthcare and pricing strategies. He has led detailed analysis in the areas of managed care and reimbursement.

Mendez holds a Master of Health Services Administration degree from Xavier University and a Bachelor of Arts degree from University of Tennessee. Mendez is a Fellow in the Healthcare Financial Management Association (HFMA) and is the current President-Elect for the Southwestern Ohio Chapter of HFMA.

Lee Ann Burney, Director of Finance, Williamson Medical Center

Lee Ann has been in healthcare for over 30 years. She received her undergraduate degree from Lipscomb University and her graduate degree from the Owen Graduate School of Management at Vanderbilt University. She is recognized as an experienced rLee Ann has been in healthcare for over 30 years. She received her undergraduate degree from Lipscomb University and her graduate degree from the Owen Graduate School of Management at Vanderbilt University.

She is recognized as an experienced reimbursement professional with 15 years of demonstrated experience specific to reimbursement - with current knowledge at the expert level regarding current rules & regulations. Her previous experience includes consulting, multi-hospital system reimbursement, and hospital Comptroller while working for both for-profit and not-for-profit health systems and corporate offices. Currently, she is the Director of Finance at Williamson Medical Center. She has the designations of CPA, MMHC, CSBI and FHFMA. An active member of the Healthcare Financial Management Association (HFMA), she has served as Treasurer, Vice-President, President-elect, President, Parliamentarian and Chairman of the Board for the Tennessee Chapter. She has received the Follmer Bronze, Reeves Silver, Muncie Gold Merit Awards, the Medal of Honor and the Ira M. Lane Award for sustained service to the Chapter. She has also served as the Region V Regional Executive for HFMA National, and most recently on HFMA’s National Board of Examiners.

Christopher Kenny, Partner, King & Spalding LLP

Chris Kenny is a partner in the law firm of King & Spalding in Washington DC. Chris specializes in providing strategic payment and compliance advice to healthcare providers participating in Medicare, Medicaid and commercial insurance plans. He has in-depth knowledge of payment systems and regulations, including the Medicare provider-based regulation, the 340B Drug Pricing Program, reimbursement for organ acquisition and nursing and allied health education, and innovative payment models. Chris represents providers in False Claims Act investigations by the U.S. Department of Justice. He also represents hospitals in Medicare payment litigation, and before Congress and the administrative branch. He is a member of the Healthcare Financial Management Association and the American Health Lawyers Association, and is the co-editor of the Reimbursement Advisor, the leading national healthcare reimbursement publication.

Michelle Fox, DBA, MHA, CHAM, Director of Patient Access and Revenue Operations, Health First

Michelle Fox is the Director of Revenue Operations/Patient Access at Health First in Brevard County, Fla. She is responsible for directing the revenue cycle front end operations of the Patient Access department supporting four not for profit hospitals, fifteen diagnostic centers, and a 300+ employed physician group.

Michelle implemented a patient service specialist function called “One-Call for All” which encompasses scheduling, pre-registration and payment collection. Additionally, she developed and facilitated implementation of a best practice point of service cash collections programthat resulted in a 30 percent increase in time of service payments, ultimately bringing in approximately $500K more upfront the first month and continues to hit on average 2.5 percent of net revenue. She manages day-to-day operations of 200+ associates and has earned a Gallup Survey World Class Leader designation.

Michelle is nationally certified in Healthcare Access Management. She holds a Bachelor of Health Science Education, a Master of Health Administration and a Master of Business Administration from the University of Florida, Gainesville, Fla. Michelle recently graduated with her doctorate in Business Administration with a dissertation focus on pricing transparency in healthcare. She is an active member in HFMA and NAHAM and serves on the NAHAM Board as the Vice President.

Rodney Adams, Director of Patient Access, Williamson Medical Center

Rodney Adams is the Director of Patient Access for Williamson Medical Center in Franklin, TN. In this role he has responsibility for scheduling, insurance verification, prior authorizations, pre-registration and registration. Adams has been with Williamson Medical Center since October 2016. Prior to joining Williamson Medical Center he was with Maury Regional Medical Center for almost 12 years, holding various roles during his tenure there, including Pre Service Manager, Patient Access Director, and Revenue Cycle Director. He has lead various revenue cycle projects in his career including implementation of POS Collections and the creation of Pre Service functions at multiple hospitals, increasing clean claim rates from 60% to over 90%, developing the process and methodology to provide analytics to support managed care negotiations, as well as multiple revenue cycle software installations and conversions.

Adams holds a Bachelor’s Degree in Business Administration from Warren National University and a Masters of Management in Healthcare (MMHC) from the Owen Graduate School of Management at Vanderbilt University.

Lisa Mathews, Director of Business Development, Berkeley Research Group

Lisa Mathews is a member of BRG’s Healthcare Performance Improvement practice and serves as the Director of Marketing and Business Development. She has over 25 years’ experience in the healthcare industry. Prior to joining BRG, Ms. Mathews worked for a payor organization as the Director of Product Development responsible for the development and launch of healthcare products in the marketplace. She is a member of the Healthcare Florida Management Association and served as the 2016/2017 President of the Florida Chapter and is currently serving as the Chair of the Senior Finance Executive Forum.

Cathy Hanson, Director of Patient & Family Advisory Counsels, University of Miami Health

I am Director of Patient and Family Advisory Councils at the University of Miami Health System. Prior to this position, I was General Manager for Health eTools, an electronic health record software provider for school nurses in Pennsylvania. I am an Ambassador for the Patient Centered Outcomes Research Institute (PCORI) and serve on several committees for three multi-site PCORI research projects. I was founding co-chair of the Patient Family Centered Care (PFCC) council in the Department of Psychiatry at the University of Michigan as well as serving as a patient/caregiver member of the Institutional Falls Committee for the Medical Center. I am a member of the National Alliance on Mental Illness (NAMI) and serve as a teacher forthe NAMI Family to Family program. My involvement with PCORI, PFCC, and NAMI are a result of my caregiving responsibilities for several extended family members and for my son. In each of these organizations, I have presented, written, and advocated for the improvement of the patient experience and patient care. My employment history also includes 20 years as an administrator in Internal Medicine in the divisions of Hematology/Oncology, Rheumatology, Allergy, and Endocrinology and Metabolism at the University of Michigan.

Maureen Fagan, Chief Experience Officer, University of Miami

As a results-oriented executive healthcare leader I lead, influence and inspire innovations that promote, encourage and propel the business development and sustainability of Patient and Family Caregiver Engagement. The lived experiences of patients and family caregivers when enunciated, powerfully transform the hearts and minds of health care clinical staff and leadership to create an empathic, compassionate work environment. This leads to restoration and rejuvenation of the healthcare team.

Currently lead 15 directors and 500 professional and support staff. Valued for strong, principled leadership, innovative business development, consultative patient engagement leadership in the Middle East, Israel, China and USA and process-planning and improvement.

Rob Parker, MBA, CMPE, CPXP Administrative Director and Patient Experience Officer Memorial Physician Group

Rob Parker, MBA, CMPE, CPXP is the Administrative Director and Patient Experience Officer for Memorial Physician Group which is a division of Memorial Healthcare System in Hollywood, FL. In this capacity, Rob has operational responsibility for 17 specialty divisions, 160 physicians and 200 employees. Prior to joining Memorial Rob was in two integrated systems in Pennsylvania and was an administrator for a very large primary care group. Rob also served 23 years in the Air Force as a flight medic.

Rob’s passion and dedication to the patient experience have been a part of his journey in every position he has served. Rob became certified as a Patient Experience Professional in 2016. Rob’s mission at Memorial has been to elevate the focus of the patient experience and engage all stakeholders in the conversation of the importance of the patient experience in reducing suffering and improving clinical outcomes.

Rob has been a presenter on the topic of the Patient Experience both locally and nationally. In these presentations, Rob works to inspire healthcare leaders from all areas to make sure the patient's voice is heard as it not only leads to better financial performance but helps patients live healthier lives.

Hal Gutherie, Partner, DHG Healthcare HCC - Reimbursement

Hal has more than 25 years of healthcare finance and reimbursement experience. He has been with Dixon Hughes Goodman since 2000 and works out of the Firm’s Atlanta office. Hal started his career at a CPA firm in Alabama, eventually moving to a position as a hospital CFO. He joined the Firm after spending several years with two large for-profit hospital companies, dealing with complex hospital system financial and Medicare and Medicaid regulatory issues.

Hal's experience includes working with healthcare organizations on cost reports, wage index analyses, Transfer DRG analyses and contractual model applications. Hal's primary focus currently is assisting hospital clients with issues related to Medicare and Medicaid DSH payments, including evaluations of Medicare and Medicaid eligible days and other relevant regulatory matters.   Hal is considered a subject matter expert on Medicare and Medicaid  DSH issues and is often asked to speak on these topics at various trade association   meetings including American Health Lawyers, HFMA's Annual National Institute and Health Financial Systems (HFS) annual user conference.

David Hitzel, Vice President, Revenue Cycle Ensemble Health Partners

David assists clients with implementing best practices and optimization of revenue cycle operations to generate improvements of cash flows and net revenue. David brings to Ensemble Health Partners a diverse background and experience throughout multiple areas of revenue cycle including patient access, cash posting, billing, accounts receivable, denials and vendor management. He has previously served as a business office director, director of accounts receivable for a 23 hospital shared service center, director of revenue cycle services for a large national revenue cycle company, senior revenue cycle director for a three system major metropolitan healthcare system, and as vice presentation and COO of revenue cycle for a large not-for-profit healthcare system in the Midwest. David has proven his ability to develop processes using innovation to reduce costs and improve bottom-line performance. David is also credentialed by the Healthcare Financial Management Association (HFMA) as a Certified Revenue Cycle Representative (CRCR) and holds certifications in Epic including Hospital Billing Administration, Hospital Billing Claims Administration, Hospital Billing Electronic Remittance and Hospital Billing Reporting Lead and Extracts Administration.

Billie Jean Mounts, Chief Reimbursement Officer, Mercy Health

Billie Jean Mounts is the Chief Reimbursement Officer for Mercy Health, a catholic healthcare ministry comprised of 23 hospitals and more than 450 locations serving people in Ohio and Kentucky. Previously, Billie Jean was the Chief Reimbursement Officer for Providence Health & Services. In her role, Billie Jean established the system’s corporate reimbursement function aligning 5 regional reimbursement teams to one team. The function was responsible for monthly net revenue calculations, annual cost reports and reimbursement-related regulatory filings. The function also communicated changes and trends to the finance team, serves others by proactively providing timely updates as new regulations are implemented and ensured that all Providence entities were compliant with existing Medicare regulations. Prior to that, Billie Jean was the assistant vice president of reimbursement for Health Management Associates, Inc. (HMA) of Naples, Fla., and was responsible for the oversight of Medicare and Medicaid reimbursement for the company's 71 hospitals located in 15 states. Over the course of her career with HMA, she served in various positions, including reimbursement manager, director of reimbursement and director of reimbursement financial reporting.Billie Jean received her Bachelor of Science in business administration from Bryant University in Smithfield, R.I. She is a fellow of the Healthcare Financial Management Association (HFMA) and active member of the HFMA’s Florida chapter, She is the recipient of HFMA’s Follmer Bronze, Reeves Silver, and Medal of Honor awards. In addition, Billie Jean has been recognized by the Florida chapter with 3 President's Awards and the Florence Henry award for excellence in women’s leadership.

Bob Phibbs, The Retail Doctor

Bob Phibbs, is the Retail Doctor; a speaker, author of 3 books and retail sales expert of choice

for some of the most legendary retail brands including LEGO, Hunter Douglas, Omega, and

Vera Bradley. With over 30 years experience beginning in the trenches of retail and extending to senior management positions, he has been a corporate officer, franchisor and entrepreneur.

Phibbs helped establish Hunter Douglas’ window fashions Gallery dealer program, which

established a culture of excellence and grew their sales 23%. He and his work have appeared on Fox, MSNBC, PBS as well as Entrepreneur, the New York Times and the Wall Street Journal.

He also performs business makeovers for the Los Angeles Times. He is an IBM Futurist and American Express Global Merchant Advisor and listed as one of the top retail influencers in the world.